Based on industry trends and authoritative trend analysis, the bathroom industry is undergoing a structural transformation. Its future development will revolve around the following core directions

1. Deep penetration of intelligence, redefining bathroom experience
Technological iteration accelerates: Smart toilets have upgraded from basic functions to health monitoring. For instance, Rilte AI Health Toilet IX9 is equipped with the DeepSeek system, which can monitor 14 physiological indicators and achieve automatic sterilization. Huida DeepShield S5 builds a health protection system through a full-waterway sterilization system, promoting the transition of smart bathrooms from "function addition" to "health protection". Light intelligent products (such as simple toilets with only seat heating and off-seat flushing functions) have rapidly gained popularity due to their cost-effectiveness and have become the mainstream choice in the lower market.
Integration of smart home ecosystem: Technologies such as HarmonyOS Smart Link promote the interconnection of bathroom equipment with the entire smart home, for example, when users enter through an intelligent door lock, the bathroom heater automatically heats up, and the toilet seat heats up, creating an "unobtrusive intelligent control" experience. In the future, bathroom spaces will become the core scenarios of smart home, achieving multimodal interaction (voice, APP, gesture) and personalized scene customization (such as automatic linkage of lighting and aromatherapy when taking a bath).
2. Product innovation driven by health needs
Upgrade of antibacterial and decontamination technologies: Consumers' hygiene requirements for bathroom products have significantly increased. 72.51% of users use smart products at home, and antibacterial and decontamination functions have become the key factor in purchase decisions. Companies have launched technologies such as UVC dynamic waterway sterilization and plasma purification, eliminating cross-infection risks at the source. The Huida DeepShield series incorporates a three-layer protection system, integrating the concept of health throughout the product's entire life cycle.
Adaptive aging and barrier-free design: The aging society prompts bathroom products to shift towards safety and convenience. For example, anti-slip materials, handrails, and emergency call functions are introduced. In the renovation of existing properties, adaptive aging bathrooms have become a priority. Brands like Arrow and Hengjie have launched adaptive aging customization solutions to meet the needs of special groups.
3. Green and sustainable development becomes an industry consensus
Environmental-friendly materials and energy-saving technologies: Innovative products such as bamboo fiber toilets and waterless mechanical flushing are highly regarded at the ISH 2025 exhibition. Brands like Leji and TOTO have reduced energy consumption through material innovation and process optimization. Domestic enterprises such as Jimo and Arrow have intensified water-saving technology research and development, with some products achieving national first-level water efficiency standards, responding to the "carbon neutrality" strategy.
Circular economy and industrial clusters: In central and western regions like Shiyan, through the establishment of bathroom industrial parks, electroplating and casting processes are centralized for processing, achieving resource recycling. Zhoushan County has established a "one park with multiple bases" model, introducing an intelligent control system to build a green and low-carbon industrial ecosystem.
4. Industry standardization and market concentration improvement
Policy-driven quality upgrade: Starting from July 2025, the 3C certification for smart toilets is mandatory, eliminating inferior production capacity, and leading companies like Huida and Arrow have completed product certification, with competition shifting to technology and brand dimensions. Chaoshui City requires e-commerce platforms to remove products without 3C certification, promoting the standardization of online sales.
Domestic market dominance growth: There are 270 million residential units in China with a housing age of over 20 years, and the demand for bathroom product renewal is being released. In 2024, home decoration and bathroom renovation drove sales of over 51 million units, and brands like Huida and Hengjie achieved a 50% increase in sales through the "trade-in" policy. The proportion of the existing renovation market has increased, driving the industry from "incremental expansion" to "existing market deepening".
5. Diversification of channels and internationalization in parallel
Emerging channels rise: Partnership with construction companies and designer channels have become important channels for acquiring customers. Arrow's home decoration revenue increased by 9% to 1.1 billion yuan in 2023, and Huida has 976 construction companies as partners. Platforms such as Douyin and Xiaohongshu have become the main platforms for brand promotion. Rielte achieved millions of users' reach through live streaming on WeChat Video Channel.
Deepening of the overseas strategy: Arrow Brand Home had a high growth of 178% in overseas revenue in the first half of 2024. Jimo opened new stores in multiple Southeast Asian countries. Chinese brands seized the international market by leveraging their cost-effectiveness and technological advantages. Cross-border e-commerce and overseas industrial parks (such as the Indoneesia base of Suning Zhizhijia) have become new paths for overseas expansion. Enterprises avoid trade barriers through local production and enhance brand value.
Six. Artistic Design and Personalized Customization https://www.maoyt.com/test/toilet-fittings.com/supplier-4758587-faucets-and-bathroom
Integration of aesthetics and functionality: At the ISH 2025 exhibition, products such as Weibao's thin-edge basin and Yaseng's metal ceramic washbasin incorporated artistic elements into the design, breaking the traditional single functional positioning of bathrooms. Huida's "Time Bathology" IP redefined the cultural value of bathroom spaces through the combination of intangible cultural heritage and technology.
Whole-home customization and scenario-based experience: Brands like Kohler and Letu launched full-home customization plans, integrating bathrooms with balconies, outdoor areas, etc., to attract cross-border distributors to join. Guangzhou Bathroom Expo and Building Expo collaborated to promote bathroom brands to integrate into the whole-home ecosystem, meeting consumers' one-stop purchasing needs.